Dead or Alive 3 (Japanese: デッドオアアライブ3, Hepburn: Deddo Oa Araibu Surī, abbreviated as DOA3) is a 2001 fighting video game developed by Team Ninja and published by Tecmo for the Xbox console as one of its launch titles. It is the third main entry in the Dead or Alive fighting series. Dead or Alive 3 improved upon the gameplay and graphics in superior detail compared to that of its predecessors.
Dead or Alive 3 | |
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![]() North American cover art featuring Jann Lee (front) and Hitomi (background) | |
Developer(s) | Team Ninja |
Publisher(s) |
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Director(s) |
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Producer(s) |
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Designer(s) | Katsunori Ehara |
Programmer(s) |
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Writer(s) | Hiroaki Matsui |
Composer(s) |
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Series | Dead or Alive |
Platform(s) | Xbox |
Release |
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Genre(s) | Fighting |
Mode(s) | Single-player, multiplayer |
The game's story focuses on DOATEC's attempt to create the ultimate human weapon through their Omega Project by capturing and transforming the Mugen Tenshin Ninja Clan's Hajin Mon leader, Genra, into an evil superhuman called Omega. The ninjas enter the third Dead or Alive tournament to defeat Omega.
Dead or Alive 3 was critically acclaimed. The game was a commercial success upon release, selling over 1 million copies worldwide in the first five months after its release,[1] becoming one of the top best selling Xbox games. The game won several awards and was nominated for many others. The European and Japanese versions were released months later, featuring additional content and updates that weren't featured in the North American version. Dead or Alive 3 was later followed by Dead or Alive Ultimate in 2004 and Dead or Alive 4 in 2005.
Dead or Alive 3 would later become backwards compatible with the Xbox 360. On November 10, 2021, all versions of Dead or Alive 3 were made available to download from Xbox Live worldwide. On November 15, 2021, all versions were made backward compatible with the Xbox One and Xbox Series X/S.[2]
The basic gameplay controls remain essentially unchanged from Dead or Alive 2. Some minor tweaks have been added to the game system in the form of increased counter periods, unrestricted 3D-axis movement, and less emphasis on juggling combos. All these gameplay enhancements make the game suitable for beginners, and makes the artificial intelligence a bit more forgiving. Move properties for character attacks are updated. The game incorporated less damage percentiles in counter hold maneuvers, making players rely more on blows and throws to defeat opponents. Fighters who are caught in hazardous falls can now be knocked out if they have very low health.
The game adds a new feature in its Sparring mode called "Exercise", an automatic command tutorial in which players can practice learning character moves while commands are displayed at the same time.
The tag team system, introduced in the previous game, was also updated. Tag Battle matches are made available to select in the game's Time Attack and Survival modes. A new feature called "Attack Change" was added, allowing the character tagging in to attack while switching in. The Tag Throws command was made a bit easier to activate.
As with previous entries in the series, the game takes advantage of the Xbox system's power to push the range of the graphics and stage sizes farther than DOA2. The game has less unlockable content compared to DOA2: Hardcore. By default, the game utilizes the Xbox controller's pressure sensitive analog face buttons to allow shortcuts in performing certain moves, making the controls lenient to allow players new to the series to adapt to gameplay, players have the option to turn the analog buttons on or off.
Months after the initial North American release of the game, the European and Japanese versions featured many gameplay changes such as new attacks for characters, tweaked move properties for attacks, more unlockable content, much better sidestepping movements, and the Xbox controller's analog stick doesn't deactivate when the analog buttons are turned off.
Dead or Alive 3 features a total of 18 fighters, including 17 playable characters and the boss character Omega. The characters returning from the previous installments are Ayane, Bass Armstrong, Bayman, Ein (unlockable), Gen Fu, Helena Douglas, Jann Lee, Kasumi, Leifang, Leon, Ryu Hayabusa, Tina Armstrong, and Zack. Playable newcomers are Chinese drunken fighter Brad Wong, British assassin Christie, Japanese ninja Hayate (appeared in the roster of the previous title as "Ein"), and German-Japanese karateka Hitomi.
The hero ninja Ryu Hayabusa put a stop to the evil doings of Tengu, but it was too late to stop him from triggering a massive worldwide collapse. A dense cloud covered the entire planet in a shroud of darkness and fear. DOATEC has gone astray, turning into the hunting grounds for power-hungry scam artists.
This is when DOATEC's development department (a fortress for state-of-the-art military technology) witnesses the success of a genius. Following Project Alpha and Project Epsilon, the ever ambitious scientist, Dr. Victor Donovan completes the Omega Project, producing a new superhuman: Genra. The man, who was once leader of the Hajin Mon ninjas of the Mugen Tenshin Clan, is no longer human, but a force of singular and unprecedented capabilities known as Omega. To test the subject Omega's skills, DOATEC announced the third Dead or Alive World Combat Championship.
The ninjas Hayate, Ayane, and Ryu Hayabusa enter the third tournament to defeat Genra. Bayman, the assassin who was once hired by Victor Donovan to kill Fame Douglas during the first tournament, enters the third tournament to get revenge on Donovan after he sent a mysterious sniper to kill him. Bayman easily quashed the sniper, but the feeble attempt on his life left Bayman in anger and in retaliation against Donovan. Helena Douglas, daughter of Fame Douglas was captured by the anti-Douglas faction of DOATEC led by Donovan. Whether Helena likes it or not, she is dragged into the intertwined conspiracies within the huge DOATEC organization. Donovan challenges Helena to win the third tournament. If she wins, she will regain her freedom and learn the truth behind DOATEC. To prevent Helena from winning, Donovan hires a British assassin named Christie to keep an eye on her, and kill her if necessary.
As the tournament is underway, Kasumi, who is hunted and forced to defend herself from multiple attempts on her life by highly skilled ninja assassins, due to her status as a runaway ninja, desires to see her brother Hayate again. She cross paths with Ayane, who states that she can see Hayate if she wants as she's more focused on defeating Genra. Kasumi meets with Hayate, who's torn between the ninja code and his love for his sister. He decides to save Kasumi by pretending they didn't see each other. Afterwards, an argument is made between the ninjas on who should defeat Genra. Hayabusa is prepared to bring down Genra, but Hayate states to Hayabusa that he does not know Genra like he does since he and Genra are from the same clan. Hayate also states that since he is the new leader of the Mugen Tenshin Clan, he should defeat Genra instead. Later, both Ayane and Hayate argue on who should defeat Genra. Ayane, as a Hajin Mon ninja and Genra's foster daughter, feels that fate commands her to put Genra out of his misery and that it is her duty to defeat him. Eventually, Hajin Mon's Ayane wins the third DOA tournament and kills Genra.
After the success of Dead or Alive 2, Tecmo was working on continuing the series when Microsoft approached them, offering a deal to develop the next Dead or Alive as an exclusive title for the recently announced Xbox. The Xbox was still in development, and Microsoft was in need of exclusive, high-profile games to show off the technical capability of their product. This deal also fit in with series creator Tomonobu Itagaki's design philosophy of always targeting the most powerful console available for the development of Dead or Alive games.
In 2001, the release of Dead or Alive 3 was announced in Japan, but the game was first released in the US, in order to coincide with the American Xbox launch. An updated version of Dead or Alive 3 was then released for the Japanese and European Xbox launches several months later.
The European and Japanese versions of Dead or Alive 3 feature more content such as extra costumes, new attacks for characters, and a new cinematic introduction for the game. Because of its early release, the North American version does not feature any of the above. In June 2002, Official Xbox Magazine provided a 'Booster Disc' for DOA3 which included the new cinematic introduction and all of the extra costumes released on the EU and JP versions of the game, but it did not however contain the extra fighting moves or general game balancing tweaks that the other versions brought. The booster content continued to be provided with the Official Xbox Magazine demo disc from June 2002 to September 2002; each disc featured the same content but gave magazine buyers multiple times to acquire it. The booster content was also provided on the Xbox Exhibition Volume 1 disc. The Platinum Collection edition of the game was released in 2003.
In addition to the original song in the game, three songs by the American rock band Aerosmith also appear in Dead or Alive 3 and can also be played in the game's Settings option. "Nine Lives" was the opening theme, and "Home Tonight" was played over the credits. "Amazing" was not used in the actual game, but was a music sample under the Settings option.
An Arcade Stick for Dead or Alive 3 made by Japanese video game peripheral manufacturer, Hori, was released exclusively for the Xbox on February 22, 2002, in order to coincide with the Dead or Alive 3 and Xbox launch in Japan.
A soundtrack CD for the game, titled Dead or Alive 3 Original Sound Trax (KWCD-1006), was released by Wake Up in 2002. A guide book titled Dead or Alive 3: Prima's Official Strategy Guide by Prima Games was published in North America on November 5, 2001. Three more guide books were published in Japan in early 2002: Dead or Alive 3 Guide Book (デッド オア アライブ3 ガイドブック) by Famitsu / Enterbrain, Dead or Alive 3 Kōshiki Kōryaku Guide (デッド オア アライブ3 公式攻略ガイド) by Kodansha, and Dead or Alive 3 Perfect Guide (デッド オア アライブ3 パーフェクトガイド) by SoftBank.[3]
Dead or Alive 3 later became backwards compatible with the Xbox 360. On November 10, 2021, Dead or Alive 3 became available to download on Xbox Live worldwide. As of November 15, 2021, Dead or Alive 3 is now backward compatible with the Xbox One and Xbox Series X/S.[2]
The European and Japanese versions of Dead or Alive 3, which featured more content, can be downloaded from Xbox Live on American Xbox platforms if the game is purchased in the Microsoft Store first, then changing the region in the Xbox settings to either United Kingdom or Japan, and restarting the console before downloading. The console can be switched back to the American region after the download is complete.
Aggregator | Score |
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GameRankings | 86.19%[4] |
Metacritic | 87/100[5] |
Publication | Score |
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AllGame | ![]() ![]() ![]() ![]() ![]() |
Edge | 7/10[7][8] |
Electronic Gaming Monthly | 8/10[9] |
Eurogamer | 6/10[10] |
Famitsu | 37/40[11] |
Game Informer | 9.25/10[12] |
GamePro | ![]() ![]() ![]() ![]() ![]() |
GameRevolution | B[14] |
GameSpot | 7.9/10[15] |
GameSpy | ![]() ![]() ![]() ![]() ![]() |
GameZone | 8.5/10[17] |
IGN | 9.4/10[18] |
Next Generation | ![]() ![]() ![]() ![]() ![]() |
Official Xbox Magazine (US) | 9.5/10[20] |
The Cincinnati Enquirer | ![]() ![]() ![]() ![]() ![]() |
Maxim | ![]() ![]() ![]() ![]() ![]() |
Publication | Award |
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Academy of Interactive Arts & Sciences | Console Fighting Game of the Year[23] |
National Academy of Video Game Trade Reviewers | Outstanding Fighting Game Sequel[24] |
The Electric Playground | Best Console Fighting Game[25] |
GameSpot | Best Graphics, Technical[26] |
Upon its release, Dead or Alive 3 received generally favorable reviews, three points shy of "universal acclaim", according to the review aggregation website Metacritic.[5] Anthony Chau of IGN stated that it "represents the new standard of excellence that only the Xbox can deliver," praising the game for its great attention to detail and its vast improvements on its predecessor.[18] On the other hand, GameSpot's Greg Kasavin opined that "once you get past its graphics, you'll find that Dead or Alive 3 doesn't offer much of anything that hasn't been done in other 3D fighting games."[15] NextGen said that the game was "Quite possibly the best 3D fighting game ever made, both in graphics and gameplay."[19] In Japan, Famitsu gave it a score of 37 out of 40.[11]
Dead or Alive 3 was awarded "Console Fighting Game of the Year" by the Academy of Interactive Arts & Sciences, and was a runner-up for the "Outstanding Achievement in Animation" award, which went to Oddworld: Munch's Oddysee.[23] The game was also awarded "Outstanding Fighting Game Sequel" and nominated for "Outstanding Animation in a Game Engine" by the National Academy of Video Game Trade Reviewers.[24] The game was also awarded "Best Console Fighting Game" and was nominated for "Best Graphics in a Console Game", "Best Multiplayer Console Game", and "Xbox Game of the Year" by The Electric Playground.[25] The game won GameSpot's annual "Best Graphics, Technical" prize among console games,[26] but also received a nomination in the "Most Disappointing Game" category,[27] and was a runner-up for the "Best Xbox Game" category.[28] The game was also nominated for "Xbox Game of the Year" at the Golden Joystick Awards.[29]
The game is one of the best-selling installments in the series. In 2002, Tecmo announced the game had reached sales of over 1 million copies worldwide in the first five months after its release.[1][30] By July 2006, it had sold 950,000 copies and earned $36 million in the U.S. alone. NextGen ranked it as the 59th highest-selling game launched for the PlayStation 2, Xbox or GameCube between January 2000 and July 2006 in that country. Combined sales of Dead or Alive fighting games released in the 2000s reached 1.3 million units in the U.S. by July 2006.[31] The game became the third best-selling launch title next to Microsoft's Halo: Combat Evolved and Project Gotham Racing and the first third-party Xbox game to garner Platinum status.[citation needed]
In 2008, CinemaBlend ranked it as the eight best fighting game of all time.[32] In 2011, Complex ranked it as the 15th best fighting game of all time.[33] GamesRadar+ included it among the Xbox games "that shaped the generation,"[34] and later included it in their list of the "best original Xbox games".[35]
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