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Toontown Online, commonly known as Toontown, was a 3D massively multiplayer online role-playing game based on a cartoon animal world, developed by Disney's Virtual Reality Studio and Schell Games, and published by The Walt Disney Company.[4] The game made its official launch on June 2, 2003.

Toontown Online

Developer	Disney's Virtual Reality Studio Schell Games[1] Frogchildren Studios[2]
Type	Massively multiplayer online role-playing game
Launch date	August 2001[citation needed] – January 16, 2002 (Beta 1)[3] September 10, 2002 – October 21, 2002 (Beta 2)[3] June 2, 2003 (2003-06-02) (Official Launch)[4]
Discontinued	September 19, 2013 (2013-09-19)[5]
Platform(s)	Macintosh operating systems and Microsoft Windows[6]
Website	toontown.go.com (archived on August 24, 2013)

Various Toontown Online servers were shut down over the years long before the US servers closed on September 19, 2013. A month before the closure, Disney released a statement that the company would be "shifting its focus to other online and mobile play experiences, such as Club Penguin and a growing selection of mobile apps".[7] The mention of Club Penguin was eventually removed from the statement via Toontown's website likely due to backlash by fans.

Gameplay

Toons

Players could create characters called "Toons". Players were able to customize their Toons in various shapes, colors, clothes, and sizes, as well as their species, with choices consisting of cats, dogs, ducks, mice, pigs, rabbits, bears, horses, and monkeys.[8]

Combat

"Cogs" were the antagonists in-game, stylized to be corporate robots that wanted to take over the town to propagate business culture. Cogs came in four types: brown-clad Bossbots, blue-clad Lawbots, green-clad Cashbots, and maroon-clad Sellbots, each with increasing levels throughout the game that increased their health and damage.[9]

Toons began with basic 'Gags' and a 15-point 'Laff' meter and had a maximum of 137 point Laff meter at the end of the game. Gags, rooted in old cartoon slapstick humor, were weapons used to destroy the Cogs in Cog battles. Each 'Gag track' had Gags with different properties that could be unlocked by completing 'ToonTasks' and each gag track would get progressively more powerful as 'Toons' used their gags more.[10][11] The Laff meter functioned as a health meter, representing how much damage Toons could take from the Cogs before going 'sad' – in-game defeat.[12] Cogs were battled using a timed turn-based combat system with up to four Toons in a battle. Cogs could be fought on the streets of the game, in 'Cog Buildings' or in their own designated 'Cog HQ', with each Cog HQ having a boss that could only be fought by obtaining a full set of the HQ's Cog disguise. These include the Senior V.P. (Vice President, Sellbot HQ), C.F.O. (Chief Financial Officer, Cashbot HQ) C.J. (Chief Justice, Lawbot HQ), and C.E.O. (Chief Executive Officer, Bossbot HQ).[13]

Non-combat activities

Playgrounds were the only areas of Toontown permanently safe from Cogs. In the playgrounds, Toons could regain lost Laff Points, receive or complete ToonTasks unique to each playground, purchase gags, play trolley games, go fishing, kart racing, or golfing. By completing ToonTasks, Toons would grow in strength through additional Laff Points or new Gags. Laff Point increases were also available through fishing, racing, and golfing challenges. There was a playground in each neighborhood of Toontown. Each playground featured one of Disney's classic animated characters as a non-player character. The main playgrounds were Toontown Central, Daisy Gardens, Donald's Dock, Minnie's Melodyland, The Brrrgh, and Donald's Dreamland, along with extra playgrounds such as Goofy Speedway and Chip 'n Dale's Acorn Acres.[14]

Every Toontown Online account came with a player's estate. Each estate consisted of a fishing pond and six houses for each Toon on the player's account. Players could customize their Toon's appearance and home with objects ordered from the in-game catalog ('Clarabelle's Cattlelog') by using jellybeans, the in-game currency. Wardrobes and accessory trunks held clothing and accessories that were not currently being worn by the player's Toon. Other elements of estates included Doodles (pets), gardening, fishing, and the ability to purchase various types of in-game items from Clarabelle's Cattlelog.[15]

Online safety features

Toontown Online was marketed and developed for players of all ages, which is why a chat restriction was placed on the game. Players could only chat using "SpeedChat", a list of pre-approved phrases set by Disney that the player could select. It included general English phrases, in-game strategy phrases, and, occasionally, seasonal phrases. Players could purchase more SpeedChat phrases using, most of the time, 100 jellybeans. "SpeedChat Plus" and "Secret Friends", later renamed to "True Friends", were introduced sometime after the game's release, which had to be enabled using a parental account if the player was under 13 years of age. SpeedChat Plus allowed the player to type their messages against a word filter developed by Disney; if a word was not allowed, it was replaced with an onomatopoeia of that player's Toon's species. True Friends allowed players to chat with a less-restrictive filter with certain friends who have shared a "True Friend code" with each other.[16]

Parties

Parties were hostable, plannable, and customizable events by Toons. Toons would use their stored jellybeans in their bank to customize and add content to their parties, such as fireworks, minigames (Tug-O-War, etc.), trampolines, party cannons, etc. To plan a party, Toons would go to a Toon Party Planner. Toons could also customize their invitations to these parties.

Distribution

CD-ROM

Platform Publishing, a subsidiary company of Sony Online Entertainment that publishes games for third-party developers, acquired rights to publish a CD version of Toontown Online in August 2005 for the PC and their intention to bring the game to online game consoles.[17][18][19][20] Toontown Online became available on CD for the PC on October 3, 2005.[21] This allowed players to play the game without downloading it onto their storage devices. This version came in a box set with two months of subscription, a poster, a game manual, and an in-game bonus.[22] Toontown Online chose to create a CD that could be purchased in stores, due to customer insecurity when downloading and buying things online that they could not physically hold.[23]

Closure

After ten years of operation, Toontown Online was shut down permanently on September 19, 2013.[7][24] Subsequently, every player was given membership for the remaining time of the game. Seasonal and holiday celebrations and special in-game events took place in the time remaining. Recurring paid memberships were automatically canceled. Memberships could no longer be purchased, and accounts could no longer be created.[24] The website was also updated with a closing FAQ.[25]

After the game's closure, Toontown's website was updated with a new FAQ to help with billing support and inform users about the game's closure.[5] Toontown's site, toontown.go.com, now redirects to Disney's main site, disney.com. In response to the closure, former players have created multiple private servers of Toontown Online that are free-to-play and not monetized. The most popular server, Toontown Rewritten, is described by its developers as "a fan-made revival of Disney's Toontown Online, created using publicly available downloads and information made freely available to the general public in June 2015.

Jesse Schell, the former Creative Director of the Walt Disney Imagineering Virtual Reality Studio,[26] hinted that Toontown Online closed due to becoming unsustainable in its business model (subscription-based downloadable RPG).[27] Schell confirmed that Disney wanted to port the game to mobile devices but was waiting for a working business model for self-sustaining, constantly-updating mobile RPGs. Schell also stated that the company has hosted internal meetings discussing the future of the game, taking the popularity of mobile games, and the payment options available on that platform into consideration for planning the next step for the Toontown license.[27] A solution has yet to be agreed upon, but according to Schell, these internal meetings continued into 2016.[28]

Seven years after the game's closure on June 2, 2021, an unofficial archive of Toontown Online titled the "Toontown Preservation Project" was released by Toontown Rewritten. The archive is hosted via Toontown Rewritten's Notion board and features original design documents and artwork donated by the game's developers, among promotional material such as digital downloads, merchandise, newsletters, trading cards, and websites.[29]

ToonFest

Disney organized two real-life gatherings for Toontown fans called ToonFest. It included themed activities and games, trivia and costume contests, previews of upcoming features for the game, and developer Q&A panels.[30][31] The first gathering, ToonFest 2006, was held at the Walt Disney Studios complex in Burbank, California.[32][33] The second gathering, ToonFest 2007, was held at Walt Disney World in Orlando, Florida.[34][35]

Reception

Awards and nominations

Year	Association	Award	Category	Result	Ref
2003	Academy of Interactive Arts & Sciences	Annual Interactive Achievement Award PC Massively Multiplayer/Persistent World Game of the Year Award	Games	Nominated	[43]
	Computer Gaming World	MMORPG Game of the Year	Online Games	Won	[44]
	Game industry News	Family Game of the Year	Games	Won	[40]
	Parents' Choice Foundation	Silver Honor	Online Video Games	Won	[45]
	Web Marketing Association	WebAward Outstanding Website	Game Site	Won	[46]
	The Webby Awards	Webby Award	Games	Nominated	[47]
		Webby Award People's Voice	Youth	Won	[48][49]
2004	Web Marketing Association	WebAward Outstanding Website	Game Site	Won	[50]
2005	Web Marketing Association	WebAward Outstanding Website	Game Site	Won	[51]
	The Webby Awards	Webby Award	Games	Nominated	[52]
		"Webby Worthy Selection"	Games	Won	[1]
	WiredKids	Safe Gaming Award	Computer Games	Won	[53][54]
2006	Web Marketing Association	WebAward Game Site Standard of Excellence	Game Site	Won	[55]
	The Webby Awards	Webby Award	Games	Nominated	[56]
2007
	Web Marketing Association	WebAward Outstanding Website	Game Site	Won	[57]
2009	Parent Tested Parent Approved	Seal of Approval	Website	Won	[58]

References in other media

• The game was mentioned on a January 2002 comic strip of Penny Arcade, in which the side character, Gabe, admits to enjoying the game.[59]
• The Cogs, the main antagonists of Toontown Online, are referenced by Gyro Gearloose on a pad of paper in the DuckTales reboot.[60]

References

External links

• Toontown Online at MobyGames

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